Hotels and High Land Prices

Central Texas has long been a destination for travelers seeking a taste of the Lone Star State. Its rich

history, cultural diversity, and natural beauty have made it a popular spot for both business and leisure

travelers alike. One of the most significant factors contributing to the region’s success in attracting

visitors has been the booming hotel industry. However, with recent changes in the economy and the

pandemic, the high land pricing for hotels in Central Texas has become a significant concern, and many

are calling for prices to come down.

The high land pricing for hotels in Central Texas is no secret. The region has seen a significant surge in

hotel development in recent years, with developers eager to capitalize on the growing demand for

lodging. This high demand has driven up the price of land in the region, making it increasingly difficult

for developers to acquire and develop new hotel properties.

However, with the pandemic and the resulting downturn in the economy, the hotel industry has taken a

significant hit. Many hotels in Central Texas have been forced to close their doors, and those that

remain open are struggling to stay afloat. As a result, many are calling for a reevaluation of land pricing

for hotels in the region.

Lowering land prices for hotels in Central Texas would benefit both developers and consumers. Lower

prices would make it easier for developers to acquire land and build new properties, which would, in

turn, increase the supply of hotel rooms in the region. This increase in supply would lead to greater

competition, which would ultimately result in lower prices for consumers.

Furthermore, lowering land prices would help to ensure the long-term viability of the hotel industry in

Central Texas. The pandemic has shown just how vulnerable the industry can be, and it is essential to

take steps to make it more resilient in the face of future challenges.

In conclusion, the high land pricing for hotels in Central Texas is a significant concern that needs to be

addressed. Lowering land prices would benefit both developers and consumers and help to ensure the

long-term viability of the hotel industry in the region. It’s time to reevaluate the pricing models and

make changes that support the local economy and businesses.

Looking for hotels sites in central Texas, please email me at michelle@beckreitcre.com